The Conference Who ‘Got Next’ Unveils Next Logo
Today’s guest post is by Timothy O’Donnell. Tim is the Creative Director at 160over90 and has been working with the Atlantic 10 Conference on their rebranding. The rebranding of the Atlantic 10...
View ArticleBitPay Strikes Deal With Georgia Tech
BitPay, the leader in business solutions for the bitcoin digital currency, today announced a partnership with the Georgia Tech, brokered by IMG College and funded with the new currency. BitPay’s logo...
View ArticleIf This Video Doesn’t Make You An Eagles Fan, Nothing Will
Let there be football! The Philadelphia Eagles released a new pump up video ahead of their season-opening game against the Jacksonville Jaguars. The new #FlyEaglesFly video features voiceover by...
View ArticleSponsors Line Up For 50th Head Of The Charles Regatta
A staple on the New England calendar, the Head of the Charles Regatta (HOCR) will celebrate its 50th rowing this fall. The 2014 event is scheduled for the weekend of October 18 & 19 and features...
View ArticleLive Video From Sport Marketing Association 12th Annual Conference
We are excited once again to partner with the Sports Business Education Network to provide live streaming broadcasts from some of the leading sports business conferences around the globe. This week is...
View ArticleThe University of Oregon Could Not Have Picked A Better Time To Launch Their...
On Thursday, the Oregon Ducks defeated the defending national champion Florida State Seminoles 59-20 at the Rose Bowl. It was the first ever playoff game in college football’s top tier of competition....
View ArticleCollege Football Playoff’s Biggest Social Media Brand Engagement Winner Was A...
Sporting events have become the breeding ground for great social media brand campaigns. A unique and defined social media strategy can help insert a brand into the conversation of the game without...
View ArticleChip Kelly Shines As New Tostitos Spokesman
Tostitos recently became the Official Chip of the NFL and there’s a certain head coach in Philadelphia who is not too pleased with the news. In a new series of :15 vignettes, Chip Kelly takes on...
View ArticleThanks To Skittles, Marshawn Lynch Finally Talks To The Media
Skittles might be the happiest company that the Green Bay’s Brandon Bostick mishandled the on-side kick, otherwise their entire promotion would look very different. After years of avoiding the media...
View ArticleKimpton Hotels of Boston Challenges Kimpton Hotels of Seattle To Super Bowl...
Normally it’s the mayor of the two cities who put a friendly wager on the outcome of the Super Bowl, but Kimpton Hotels found a unique way to insert their brand into the festivities in New England and...
View ArticleHyundai Taps David Feherty For New Ad Campaign
Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA TOUR player David Feherty as the company’s first golf ambassador. In this role, Feherty will be the...
View ArticleKimpton Seattle Accepts Kimpton Boston’s Super Bowl Challenge
In a Marshawn Lynch-style press conference, Kimpton Seattle has accepted Kimpton Boston’s Super Bowl Challenge. Surrounded by products representing either Seattle or the Seahawks, a man disguised as...
View ArticleChip Kelly and LaDainian Tomlinson Join Fans at Tostitos Party Blvd
Last time we saw Chip Kelly, he was starring in a series of commercials debating whether he or Tostitos was the “official chip of the NFL.” Chip appears to have put the debate aside and has joined...
View ArticleAvocados From Mexico Plans Large Presence On Social Media During Super Bowl...
Avocados From Mexico and GSD&M have teamed up for the “First Draft Ever” ad airing during the 1st quarter. In the spot, Mexico ultimately drafts the avocado highlighting how Mexico’s climate and...
View ArticleDude Perfect Goes Long With Callaway In New Trick Shot Video
Dude Perfect’s new long drive trick shot video was released three days ago and already has over 1 million views on YouTube. Callaway ambassador and 2-time World Long Drive Champion Jamie Sadlowski...
View ArticleThe Sacramento Kings Quite Possibly Had The Best In Game Promotion All Season
Is Kyrie Irving in the house? In this promotion, three long-time season ticket holders were chosen to participate in the first-ever fan dunk contest. We’ll let the video show what happened. 28-year...
View ArticleThese Were The Top Sports Commercials of 2015
Nike – Ripple This commercial will go be on any Top 10 list for the next decade. Top 10 Commercials of 2015, Top 10 Commercials of the Decade, Top 10 Commercials of the Millennium… Well done Nike and...
View ArticleDick’s Sporting Goods Announces Roster Of More Than 180 Team USA Contenders
PITTSBURGH, Jan. 5, 2016 /TSBX News/ — DICK’S Sporting Goods, the official sporting goods retail sponsor of Team USA, announced today its roster of more than 180 U.S. Olympic and Paralympic Contenders...
View ArticleGillette Delivers an Early Contender For One of the Top Sports Commercials of...
We just released our picks for the top sports commercials of 2015 and already Gillette is stating it’s case to be included in the 2016 listing. Ahead of Super Bowl 50, Gillette is celebrating the...
View ArticleHershey announces partnership with USA Gymnastics and Olympic gold medalist...
Hershey, PA / TSBX News / – The Hershey Company and its flagship brand, Hershey’s, today announced its two-year partnership with USA Gymnastics as the exclusive confectionery sponsor through 2017....
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